CASE STUDY:
"WE NEED TO CHANGE FOCUS"
THE SCOPE:
CREDITS
BRANDING
WEBSITE
SOCIALS
DIGITAL ASSETS
BRANDING
WEBSITE
SOCIALS
DIGITAL ASSETS
PROBLEMS:
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PAIN POINTS:
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DESIGN:
With an existing rebrand, we had constraints to work within - finding ways to play and adapt the theme while developing the visual language.
HANDBOOK:
During this refurbishment, they also requested an updated handbook in time for their Freshers launch. We took this as an opportunity to further play and expand the brand and visual identity in print, as well as in responsive digital design.
THE RESULTS:
A playful, youthful website, that is focussed on directing traffic to the plethora of live music gigs, and making a feature of the building and the spaces for student-lead, community-lead or commercial hiring.
Additionally a vibrant new handbook, that reflects the excitement of the space and the potential it could hold for joining students.