Great campaigns don’t happen by accident. They’re engineered, like the genetic blueprint of a human, like the perfect game plan for a championship win.
At Agency Twenty Three, we believe in crafting campaigns that don’t just make noise, they make history. We take brands from, Who are they? to, How are they everywhere? with a process that’s been tested across industries, trends, and platforms.This isn’t just a marketing campaign. This is a game plan for influence, a system that turns awareness into action, action into loyalty, and loyalty into undeniable cultural presence.
Every campaign follows our 23 Framework; a five-phase methodology that ensures no brand is left unseen, unheard, or unremembered.
Before you can create influence, you need to understand what makes you different. Your brand has DNA; core values, an identity, and a message that needs to be sharpened before it hits the world.
• Deep dive strategy session
(What do you stand for? Who needs to hear it?)
• Defining goals & key metrics
(Virality? Sales? Community? We set the benchmarks.)•
Audience segmentation
(The people who need you most and how to reach them.)
• Competitive landscape
(How you stack up & what gaps we’ll exploit.)
• Moodboarding & creative direction
(Your visual & tonal identity in one place.)
"Clients walk away with a clear roadmap. No more throwing content at the wall to see what sticks. Every move is deliberate and data-driven."
"Brands stop whispering into the void and start commanding attention. You don’t just launch, you arrive."
If no one’s talking about you, you don’t exist. This phase is all about momentum; planting your brand in the minds of your audience and making them pay attention.
• Full content shoot
(Photo + video assets that actually convert.)
• Social media ecosystem
(Where should you show up—and how?)
• Brand messaging refinement
(Copy that cuts through the noise.)•
Website & landing page optimisation
(Turning curiosity into conversions.)
• Community-building strategies
(From zero to a movement.)
• Influencer & partnership planning
(Leveraging trust and networks.)
• Initial paid & organic push
(First impressions matter—big.)
"Brands stop whispering into the void and start commanding attention. You don’t just launch, you arrive."
Michael Jordan didn’t just shoot his shot, he studied, adjusted, and executed flawlessly. This is where we put your campaign through its paces and refine it for maximum impact.
• Paid campaign execution
(Targeted, optimised, and scalable.)
• A/B testing
(We test, tweak, and scale what works.)
• Real-time analytics tracking
(No assumptions. Just data.)•
Community engagement
(Organic + paid responses to boost reach.)
• Trend integration
(Staying ahead of pop culture & consumer behaviour.)
• Mid-campaign refinements
(If it’s not working, we fix it, fast.)
Now that you’re on the radar, it’s time to own the conversation. This phase ensures you stay top-of-mind
and push into new audience segments.
• Scaling ad spend & optimising for ROI
• Retargeting & lookalike audiences
(Bringing back those who engaged.)
• High-value content production
(Next-level assets to sustain momentum.)
"This is where we turn casual viewers into loyal customers—where people stop scrolling and start buying."
The biggest mistake brands make? They think a campaign ends when the ads stop. But real influence is sustained
and nurtured.
• Ongoing trend adaptation & creative evolution
• Retainer model for continuous brand expansion
