TRAE.

Creating a new brand identity for family owned business, previously Nicholson Joinery, Edinburgh.

With an eye towards a sleek and future forward design, as the business hands over direction its second generation of workers.

BRANDING - GRAPHIC DESIGN - PRODUCTION

How we did it >

DESIGN

CASE STUDY:

OVERVIEW:

Trae. joinery joined us, formerly as Nicholson Joinery - they had a competitor in the area with a very similar name which was proving difficult to differentiate. The owner was planning to retire and hand the company down to his son - which gave us the opportunity to rebrand with a new start and a new vision.

PAIN POINTS:

The company's main competitor having a similar name was the largest pain point, which was easily resolve-able with discussion and a rebrand.

"I'M LOOKING TO FRESHEN UP OUR BRANDING"

DESIGN:

Creating a strong vision for the brand allowed us to explore options for a new name. Taking heavy inspiration from Scandi-design principles. Minmalism, Clean shapes and edges with a flavour for detail and precision.

This echos the work and background of the team, having experience in bespoke furniture and joinery for custom projects.

THE RESULTS:

From this we achieved a distinct and strong brand vision reflecting the companies past and defining their future trajectory as a bespoke artisanal crafters.